Fragranza

Project Details

Group Mackenzie utilized vivid, high-energy colors paired with glass and dark wood to create a fresh, yet sophisticated new look for this established fragrance retailer. The firm designed a new 530 SF Washington Square Mall retail location and created a conceptual design for planned expansion stores. The distinct color scheme and repetition of shapes gives the store and product a clear sense of identity and new branding. A bold, contemporary facade lures customers in, while custom cabinetry and counters highlight the product.

Services